Creating iOS apps begins with clarity about the target users, the app's purpose, and the scenario to address in the initial release. A solid discovery phase helps define the MVP, pick an appropriate architecture, and skip features that seem impressive on paper but don't enhance actual usage.

After the foundation is in place, attention moves to the UI behavior, performance, and stability across iPhone models and iOS updates. Uniform navigation, robust state management, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) make the product easier to sustain and scale following the App Store release.